We need to bolster some of our own technical knowledge and proficiency in some areas, me in leadership (so long solo warrior, time to build a team), and #1 for pitches and client relations. So we are actually going to practice what we preach and engage in some training, a la Dale Carnegie. Though we are busy, I am sure these time and financial investments will pay off long term.
Some interesting links for the week:
Check out how McDonald's is using the Food Network for subliminal marketing purposes. Who needs gourmet munchies?
Microsoft has gotten itself in a bit of a storm by editing Wikipedia entries. Hmmm. PR Folks Beware! Don't mess with the world's encyclopedia.
Of Note: Discussions on Yahoo's top 100 brand universes via Influential Interactive Marketing.