Keep It Simple

Well, it's a new week and it's all about implimentations. Basic blocking and tackling, making sure things go right, keeping it simple. Sometimes business is about doing the next right thing. We want to end the year the right way.

Big PR launch and a massive web site writing project. It's pretty fun, I'll tell you. Hmmm, well at least the PR launch is. The thing with web sites is that they can be a major grind. You've got to work on it, step away, work on it, step away. We've hired a proof reader on a 1099 basis to handle the copy,plus we've got a new proofing system, Proof It Online, which I like a lot. Otherwise, working on cementing the final details on some 2007 business, and we are in the midst of a major blog launch implementation that's going extraordinarily well.

It seems like we've got the special sauce right now when it comes to Internet PR, and I see this as our primary differentiator. In fact, we turned down a deal last week that would have caused us to enter into a knowledge transfer situation with one of the local competitors.

Here's a shot from the Washington Business Journal's Women Who Mean Business awards reception last Thursday night. We successfully pitched a client for the award. It was one of the best networking events I've been to in six months.

A great ad for you that features a rare bit of honesty, compliments of Ad Rants.

Monday's quotes for you:

"Simplicity is the ultimate sophistication."
Leonardo DaVinci

"Everything should be made as simple as possible, but not simpler."
Albert Einstein