Keep It Simple
Big PR launch and a massive web site writing project. It's pretty fun, I'll tell you. Hmmm, well at least the PR launch is. The thing with web sites is that they can be a major grind. You've got to work on it, step away, work on it, step away. We've hired a proof reader on a 1099 basis to handle the copy,plus we've got a new proofing system, Proof It Online, which I like a lot. Otherwise, working on cementing the final details on some 2007 business, and we are in the midst of a major blog launch implementation that's going extraordinarily well.
It seems like we've got the special sauce right now when it comes to Internet PR, and I see this as our primary differentiator. In fact, we turned down a deal last week that would have caused us to enter into a knowledge transfer situation with one of the local competitors.
Here's a shot from the Washington Business Journal's Women Who Mean Business awards reception last Thursday night. We successfully pitched a client for the award. It was one of the best networking events I've been to in six months.
A great ad for you that features a rare bit of honesty, compliments of Ad Rants.
Monday's quotes for you:
"Simplicity is the ultimate sophistication."
"Everything should be made as simple as possible, but not simpler."