Can FEMA Ever Rebuild Its Image?
1) MD, DC residents received aid from FEMA, and
3) VA government received FEMA aid for the floods, but individuals can’t because they live in a rich county? Hmmmm.
It seems to me this denial may be punitive, and have more to do with Virginia Governor Kaine’s counter address to Bush’s State of the Union speech than
Seriously now, from a marketing perspective can FEMA ever recover its image after Katrina? Things like this week’s quotes in the paper don’t help. The reality is that FEMA must be considered inept by most Americans. Their brand means nothing other than Failure to Help.
In my opinion the only way out of the brand hole for FEMA is a major public reform initiative followed up by well publicized and continued successes in crisis management. It is only by actual performance backing up a reinvigorated brand promise that FEMA can turn it around. Even then the new luster would still be somewhat tarnished.
It would be interesting to hear from other people on their opinion about FEMA’s brand and if it is salvageable.