A Woolly Day
Today was a Woolly day as I met with the managing director for Woolly Mammoth Theatre in
So, as part of my activities I always work with two non-profits per year on a reduced cost or pro bono basis. Why? Because, it’s important to invest in the community. This is good corporate citizenship, doing the right thing.
There are by-products of good corporate citizenship. Doing the right thing also enables a company to develop a halo effect, which benefits its brand. Here is an Al Ries (co-authored the classic marketing book, “Positioning” with Jack Trout) article on Halo Effect marketing.
This year one of my recipients is Woolly Mammoth. One of the activities I will be promoting is the 2006-7 launch of Club Woolly, a special patron group, primarily in their twenties and thirties. Benefits include special events, discounts, backstage activities news and tidbits, and more. Sounds like a good deal to me.
On the promotion front, I am speaking at the Washington Independent Writer’s Conference on Saturday, June 10th. The topic is making money and developing personal wealth from writing.