Tuesday, May 16, 2006

Some Hire Public Relations Officers

We are close to landing a cover story in BusinessWeek for a client. Proof’s in the pudding, but if that happens… Wow, one for the framer! I did not pitch the reporter directly, though I did write the pitch. It would be the second major cover story in nine months for which I wrote the publicist’s angle. The secret? Easy, write a trend pitch, then customize the pitch specifically to the publication’s mission.

Mailed an invoice to customer #4 today. Who would have thought this was possible in the first month?

QuickBooks is not my friend. I cannot wait to get an accountant on board. It should happen this week. Whew, thank god, I can go back to being marketing executive again. One thing you must grasp as a start-up entrepreneur is what you can and cannot do without the help of others.

A couple of quotes that advocate communications, starting with a play on the Shakespeare quote from yesterday:

“Some people are born great, some achieve greatness, some hire public relations officers.”
- Daniel Boorstin, Historian (http://www.loc.gov/homepage/boorstin.html)

“Many a small thing has been made large by the right kind of advertising.”
Mark Twain, A Connecticut Yankee in King Arthur's Court

Saw another great B2B blog today: Susan Harrow’s Publicity Blog (http://www.prsecrets.com/publicityblog.html). It’s consumer PR-focused and a very interesting approach to building subject matter expertise.


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