Which Car Are You?
Note: No ever says, "You know, my company is the PT Cruiser of telecom equipment," or "We're the Pontiac Bonneville of government integrators." Right. No, it's always, "BMW" or "Mercedes." Well marketing fans, finally you no longer have to go through this excercise, instead you can refer your bosses and clients to the "Which Sports Car Are You?" test site.
To practice what I preach, I decided to try out my company. Check this out:
I'm a Lamborghini Murcielago!
"You're not subtle, but you don't want to be. Fast, loud, and dramatic, you want people to notice you, and then get out of the way. In a world full of sheep, you're a raging bull."
Caitlin, the sales manager says, "Yeah, that's you alright." Now that I know my true Lamborghini self, I can raise my rates!
Go ahead and take the Which Sports Car Are You? quiz.
1 Comments:
I interviewed at a branding and naming agency a few years ago. They used to use flash cards to help non-creative types talk about branding and qualities of their brand. They, of course, had flash cards with different types of cars.
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