Thursday, October 12, 2006

Musings at the End of the Week

See Pam Slim on Sprint’s failed product placement (dated 10/7) in the blogosphere. A lesson for all marketers that needs to be noted: If you use the blogosphere for promotion, make sure you have a good product. Marketing -- regardless of the tactic -- only works if the product or service fulfills its promise.

One for the Bad Pitch Blog: Spoke to the business editor of one of our local major newspapers yesterday at the Board of Trade's Fall Business Classic. This person received more than 100 calls the day after the Google/YouTube merger announcement from PR people pitching their execs as subject matter experts. Whoops, two days too late. If one is going to try and "coattail" someone else’s story, one needs to get in front of the story, not in the wake of it.

It’s safe to come out of the witness protection plan. The hate posts on the blogosphere to yours truly from romance readers were very interesting. Somehow people who are self proclaimed lovers of trashy novels suddenly believe they are reading literature (see previous blog entry).

I had one friend remark, aren’t you afraid of turning people off with a strong opinion? First, I understand this point. However, I am who I am and this is a blog, and as such blogs are supposed to offer a little personal opinion. Call it writing flavor. No one is going to read a blog that’s so safe in style and manner that it comes off like, well, boring marketing text. This is the biggest knock on business blogs.

The blog’s representative of me so I’ll have to accept it if people don’t like my style. It’s just the way it is.

I have a friend in the B2G space who has quite the personality and isn’t afraid to show it. Coincidentally, he was just recognized by Entrepreneur magazine as Mr. B2G. He says he doesn’t care what people think of him, he cares about doing a great job, being honest and forthright, and being of service. Amen.

Won a jewelry store project, continuing the serious consumer trend in my business. It's apretty recognizable name, so I'm happy with it. Otherwise working in the blogosphere for an exciting web 2.0 client. Life is good.


Blogger Asian Mistress said...

Jewelry store...makes me think of the movie How to Lose a Guy in 10 Days with the diamond campaign "ice yourself"...

1:52 PM  

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