Sunday, February 11, 2007

Refocusing on Strengths

A very refreshing weekend. Ready to put my A game back on.

One thing about being in biz for a little while, you learn what you're good at, and what you're not so good at. Events over the past couple of weeks have made me decide to pull the plug on our design and advertising business. Two bad implementations -- and our only two bad implementations -- have convinced me that 1) we're not good enough, and 2) getting good enough is not worth investing in.

We want a strong reputation for excellence. This is what being in business, or at least why I went into business is all about. Mediocrity doesn't cut it. Do what you're good at, and leave the rest. Therefore, we'll be focusing strictly on marketing strategy, PR and social networking. We can be comfortably successful here.

The positioning on our web site as been moving towards this anyway, but now we'll pursue without trepidation. Our staff will be built towards a PR, blogging and writing orientation. Additionally, we'll be rolling out new positioning and a new web site at some point in 2Q.

I've got some design partners working on what's left on the table to ensure the right results. From here on in, I expect that we'll just refer folks in or bring them into the deal. Regardless, we won't get too close to the design & advertising part of the business.

Lot's of meetings to re-up for the next round of work are coming. Plus a funeral on Tuesday a.m. My Uncle Bernie Passman passed away, which is a bummer. He touched many, many people in his personal life, and through his stores throughout the world. It'll be interesting to see what our supposed snow event will do to the work week.

Here are Monday's quotes:

* "You got to know when to hold em, know when to fold em," Kenny Rogers.
* "To solve the problems of today, we must focus on tomorrow," Erik Nupponen.
* "Focus on remedies, not faults," Jack Nicklaus.


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