Sunday, November 05, 2006

Only Some DCBlogs Readers Take the Bait

The last blog entry on sex was an experiment inspired by DCBlogs writer KOB. DCBlogs content is probably 33-40% single Washingtonian’s kvetching about their daily love life trials and tribulations. So after a chat with KOB, I decided to throw an Ad Man entry dedicated to sex in advertising, figuring a Sex headline on the DCBlogs live feed would create a significant boost in traffic.

About 1/8 of my hits are usually from DC Blogs. On Friday, after the posting DCBlogs traffic increased to 1 in 4.5. A significant percentage increase, almost doubling the amount of DCBlogs traffic, but not nearly enough to say, “Wow, these folks are sex starved.” An interesting experiment.

This week is going to be gonzo. I’ve got one client launching a new product on Wednesday. Then there’s a photo shoot, and we’re kicking off a new client on Tuesday, ironing out the scope of work. Plus many new business meetings on the plate.

Also, I’ve been told to show up at the Board of Trade’s Annual Small Business Dinner, where I am supposed to get some sort of recognition from the board (to be determined what that means, but it’s always good to get a hat tip). There’s also some pro-bono PR work for the Industry Advisory Council that needs some attention. Long story, short (too late), I am not taking any more meetings this week if at all avoidable.

We really have about two weeks left in the sales season. One sale in the pipe, one out, another delayed. Six more decisions hopefully coming this month, with a couple likely to leak into December. That’s my 30 day pipe. Then there’s the 60-90. It’s prime-time for the company.

It’s a time to stay focused. Monday’s quotes are:

“I never did anything by accident, nor did any of my inventions come by accident; they came by work.”
-Thomas Edison

“Every man's life lies within the present; for the past is spent and done with, and the future is uncertain.”
-Marcus Aurelius


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